About Emdico
In 2023, after years leading product, IT, and security teams, our founders saw a pattern—too many companies struggling to move innovative ideas forward due to fragmented systems, unclear strategies, and growing tech debt. Tired of watching potential stall, they set out to change that—and the idea for Emdico Labs was born. Today, Emdico helps teams Discover, Design, Build, Manage, and Protect modern digital experiences and organizations—turning complexity into momentum, and vision into reality.






How Emdico helps
At Emdico Labs, we help organizations move smarter—not just faster—by simplifying innovation through a proven end-to-end model: Discover, Design, Build, Manage, and Protect. We reduce costs and effort by applying strategies that work, so you’re not reinventing the wheel. Our systems-driven approach streamlines operations, eliminating friction and creating a well-oiled engine for growth. We believe in the power of people and creativity—partnering closely with your teams to build capability, not dependency. And by leveraging AI and automation, we enable smarter, more efficient systems that evolve with you. Emdico is your strategy-led, execution-focused partner—built to help you scale, save time, and turn complexity into momentum.
Emdico founded.
Hardworking group.
Document workflows.
Our Values are Simple!
Build Limitlessly
We don’t just solve problems—we reimagine what’s possible. We experiment, prototype, and take smart risks to push boundaries and lead with innovation.
Operate with Precision
From systems to strategy, we build things that last. We obsess over detail, optimize for efficiency, and run on process that scales.
Empower People
We believe in people over processes. We work side-by-side with our partners, building capability, encouraging creativity, and unlocking potential at every level.
Move with Purpose
We align strategy with execution to deliver outcomes that matter. We don’t build for the sake of building—we move with clear direction and measurable impact.
Protect what Matters
We treat digital safety and operational integrity as non-negotiables. We embed security and sustainability into everything we build.
Learn Continuosly
We stay ahead by staying open. We embrace feedback, track results, and continuously adapt—fueled by data, learning, and the drive to be better every day.
Some clients feedbacks
“We’re looking for people who share our vision! most of our time used to be taken up by most of alternate administrative work whereas now we can focus on building out to help our employees.”

Mark Zellers
CEO, Co-Founder.“This powerfull tool eliminates the need to leave Salesforce to get things done as I can create a custom proposal with dynamic pricing tables, and get approval from my boss all within 36 minutes.”
Natalia Larsson
Director of Sales“We are based in Europe and the latest Data Protection Regulation forces us to look for service suppliers than comply with this regulation and as we look to create our website and this builder just outstanding!”

Sarah Edrissi
Lead MarketingHow we got here

2014
Where the idea come up of Lexend 🙂

2015
Launched our first business that can be created in minutes, build meaningful relationships.

2016
Opened our new office in Toronto, CA

2019
Moved to Silicon Valley whereas now we can focus on building out to help our employees.

2020
Opened a new office in London, UK.

Today
Top-rated software solution for service suppliers.
Our Executive Team

Mark Zellers
Founder & CEO
John Zellers
Co-Founder
Kim Yun Son
Engineering Manager
André Garcia
Product Manager
Peter Lary
UX Researcher
Henry Matt
Customer Success
Natalia
Lead of fun
Larry
Director of JoyWe’re looking for people who share our vision!
Have what it takes to be one of us?



